Branding

with

bite

Smart. Savvy. Simplified.

Consider me your marketing strategist, content coach and resident chaos wrangler.

I work with reptile brands and businesses to help get your message clear, visuals sharp and [insert exotic animals and goods here] sold and adopted.

  • I help reptile businesses get clear on who they are, what they offer and how to talk about it online — all without cringing or overthinking it.

    That means brand strategy, content support, AI tool training and the occasional creative intervention when your Instagram is looking… tired.

  • Mostly reptile breeders, keepers, influencers and niche businesses in the exotic animal space — think enclosures, gear, nutrition, shows, etc.

    If you’re in this world and trying to look more legit, more memorable or more “together,” we’re here for you.

  • Sort of. I can help you build a strong visual identity, but I focus on strategy first: messaging, voice, storytelling and how it all connects.

    If we need a logo or site in the mix, I’ll either build it with you or bring in someone who can.

  • Sure—if we’re a fit.

    My favorite clients want to understand how their brand works, not just outsource everything. I’m here to guide, coach and collaborate — not just make pretty things and vanish.

  • I’m a keeper and foster mom to several scaley things. It definitely informs how I work, who I serve and how much I care about this space.

  • Start by reaching out!

    I offer consulting, strategy intensives, content planning and done-with-you marketing support. Whether you're launching something new or trying to fix what's not working, I can help you figure out your next move.

Digital Products

Get in touch.

  • "She is brilliant and can definitely help you achieve your goals as long as you listen and take the advice she gives."

    Tyson Avery · RT Royals

  • "I walked away with a plan that will save me time and help me grow my social media reach in a way that feels authentic to my brand."

    Shane Kelley · Small Town Xotics

Digital marketer by trade, reptile nerd by heart.

Hi, I'm Megan.

For more than a decade I've worked in serious marketing roles — strategic communications for one of the largest food companies in the world, brand thought leadership for executives, strategic planning for portfolios bigger than my NDAs let me talk about. I learned how to build campaigns that move products and how to make a brand sound like itself, even when ten different people are writing the captions.

I started The Mother Marketer because I noticed something: almost nobody in marketing understands reptiles, and almost nobody in reptiles understands marketing. The brands trying to grow in this industry deserve someone fluent in both.

So that's what I do. I work with reptile and exotic animal brands — enclosure companies, lighting and substrate makers, retailers expanding their reptile category, breeders running real, ethical businesses — to figure out what they stand for, sound like themselves saying it and build content and campaigns that don't go quiet.

When I'm not working with clients, I'm with my own snakes, volunteering with reptile rescue, walking the floor at NARBC and SuperZoo or parenting my wildly curious six-year-old who loves a good snake fact.

I take on a small number of brands at a time. If you think you might be one of them, let’s talk.